Waitrose implements smartphone scanners
Waitrose & Partners has rolled out new customer facing scanning solution to all its stores
Customers can now scan codes from their smartphone screen at the checkout without handing over their phone courtesy of Datalogic.
Whether customers are completing a shop using the Quick Check app or simply wishing to scan their MyWaitrose ID from within the Waitrose & Partners app, the retailer wanted to find a way to enable data exchange without the customer’s phone leaving their hand
“Being able to complete a whole shop using only a smartphone means that our customers can scan and pack as they go, and then pay with their phone. The dynamic world of smartphone technology means that the future capabilities of this app, such as personalised offers and detailed product information are endless,” said Matt Clifton, head of retail change and development, Waitrose & Partners.
With the help of a customised mounting solution from Ergonomic Solutions, the compact customer facing scanner is securely installed just under the pin entry device (PED) at each of Waitrose’s manned checkouts nationwide and enables customers to take control of the scanning process.